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April 2022 PDF - 45 pages

Customer orientation has always been the focus of every industries’ operation systems, including the retail industry. The impact of the pandemic in the past two years has had a strong impact on consumer behavior, causing urgent changes to provide a superior experience in retailing. Learn more about new trends, new supply and marketing models, and applied modern technology that are developed and used to respond to the rapid change in retail industry.

FPT Digital’s report on Digital Marketing Trends of the Retail Industry 2022 – 2025, includes:

  • Retail and Marketing Industry 2022 Overview
  • Omnichannel marketing strategy in the retail industry
  • Building a Digital Experience Platform (DXP) to optimize customer experience
  • 8 technology trends that develop digital marketing in the retail industry
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