A comprehensive view of how to approach and deploy D2C model for Vietnamese manufacturing enterprises, as well as what to expect from new supporting technologies that help them execute D2C effectively.

In the context of a complex and uncertain world, the increase in risk awareness among individuals and businesses creates a great demand for insurance products to protect against unexpected threats, such as accidents, diseases, property damages, and unnecessary loss. Symbolizing stability and safety, the insurance industry is compared to a “protective wall” that helps to keep and safeguard individuals, organizations, and enterprises from risks and damages. For example, the insurance industry will protect assets, manage risks and provide financial support to businesses when faced with risks, fostering a stable and reliable environment for business development.

Digital economic development is an inevitable trend around the world, and Vietnam is also not out of this disposition. Vietnam’s digital economy goal is to reach about 20% of GDP by 2025. It is forecasted that by 2030, the digital economy will enhance Vietnam’s GDP by 7 – 16%, equivalent to roughly 28 – 62 billion USD. The government has launched several guidelines, policies, and solutions to promote the country’s digital economy, in which people are one of the key factors. New human resources with digital thinking and digital skills will be the main force to deploy, realize, and decide the development of the digital economy.

In the context of macroeconomics have many unpredictable changes such as inflation, geopolitical tensions, and economic instability, businesses may continue to face challenges but can also receive special opportunities in 2023. However, according to a survey by the Ministry of Planning and Investment in 2022, only 2.2% of enterprises can really reach the maturity of digital, master technology and software to make business decisions. According to Cisco, Vietnam ranks 57 out of 146 countries in terms of digitization, a relatively low rate compared to Vietnam’s technological potential. Therefore, Vietnamese businesses need to accelerate the digital transformation process with core technologies in the digital ecosystem.

The interest of customers, investors, employees or business partners on issues related to sustainability, environmentally and socially responsible business is increasing. Therefore, it is inevitable for enterprises to develop according to the trend of commitment to ESG goals: environmental protection, social construction, and governance improvement.

Recent years, the fast-growing direct-to-customer (D2C) business model has transformed the distribution channels in the market. More and more companies are designing, manufacturing, marketing, selling and shipping on their own directly to customers without intermediaries. On the consumer side, factors such as better prices, website with full information or easier to contact directly to brands …

Customer experience is one of the top priorities in the product and service development strategy of most current businesses. Along with the support of the digital platform, businesses can completely achieve excellence in customer experience.

Enhancing the Digital transformation capability of enterprises in the leather and footwear industry in Vietnam According to the World Leather and Footwear Yearbook 2021, Vietnam ranks second in the world regarding footwear exports.

Consumer Packaged Goods (CPG) industry has had nearly half of a decade of establishment and development. However, due to global fluctuations in terms of supply chains in the past 2 years, the CPG industry has accelerated digitalization, actively invested, and applied new technology to optimize the capacity to operate production activities, extremely personalized customer experience as well as develop a green and sustainable production ecosystem.

Digital transformation of Agriculture sector has improved the accessibility to information from inputs to markets, increased productivity, streamlined supply chains, and reduced operational costs. Agricultural products have better quality, higher yields and are quickly distributed all over the world.

Enterprise operation efficiency relies heavily on the operation of the supply chain. When automated and data analytics is applied, supply chain could transform from traditionally linear to a more agile network, opening up new values, as well as incident prediction and swift response before they become harder to control.

The banking industry is accelerating the process of conducting and implementing the digital transformation strategy. However, not all credits institutions have sufficient resources available to achieve this goal. Therefore, researching and developing a suitable roadmap to transition to the digital banking model is necessary.

Breakthrough changes due to the implementation of digital technologies have brought a new face to the Real Estate industry. Participants such as developers, brokers, agents, investors and regulators are all trying to respond as quickly as possible to the ever- increasing demands of their customers.

It is critical for the retail industry to deliver superior customer experience. Retailers have implemented new supply and marketing model, applying technology to respond to the changes of customer behavior at an unprecedented speed.

The pandemic has put unprecedented pressure on the manufacturing. This forces businesses in this sector to adapt to disrupted supply chains, labor shortages… Smart factory has become a development trend in the sector, helping businesses solve their own problems.

The domestic market is the main growth target of Vietnamese F&B businesses. However, in the post-pandemic, the focus of F&B industry is gradually shifting to create a compelling customer experience, although it has always been a problematic for F&B businesses.