Introducing our new
The new brand identity reflects FPT Digital’s commitment to continuously evolve into a more unified and client-centric organization. It reflects our goal of playing a vital role in accompanying our partners to transform and grow in the digital economy. We’ve created this guideline to help you understand our key brand elements.
A new brand identity
- Brand pattern is made up of overlapping circles creating movement, energy, and constant change. Flexible change is based on sustainability and stability.
- Crossing roads represent a sense of a connected system with a relationship among the 3 digital transformation elements of business, people and technology.
- These circles are dynamic, which means they are always moving and are not fixed by a definite shape.
- Our primary brand colors of FPT Digital are White and Navy Blue. It is a mandatory component of all FPT Digital media publications. Secondary colors deliver a vibrant, passionate and upbeat tone when used in conjunction with FPT Digital's Navy Blue.
- Accent colors can be paired by selecting similar colors in a family (i.e. colors next to each other).